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Hey, in this episode and we talking about how you can get better sales copy, how you can write sales copy that connects with your client, connects with your target audience, and they're like, wow, I want this product. I want this coaching program. This is the perfect one for me.
How do you write such a sales copy?
You can do that very easily in this Daily Dynamo will show you how to do that.
How to help others using your knowledge, skills and expertise and build a profitable online business? At the same time, Overcome daily challenges of self-doubt and procrastination while maintaining relationships and good health. I'm Chinmai Swamy. And welcome to Daily Dynamo for short and powerful episodes with proven strategies and systems to boost your confidence, increase your sales and get virtual clients.
Hey, this is Chinmai Swamy, welcome to another episode of Daily Dynamo, the process of writing sales copy. The purpose of writing sales copy is to connect with your target audience to make an emotional connection so that they actually understand what you're saying, understand your product. They can actually see the value of your product and for you to do that. You have to speak in a way that to connect with the words, connect with feelings, connect with situation they are in right now.
So here's a point. You are here.
You have already achieved success. You've already achieved and solve the problem. And the problem is they are having they are here and you have already sold it. So the best thing, easiest or the easiest, what a sales copy is, is that you have to get down to their level where they are, where they are, what are they seeing and speak to them in the words they understand at this level. And when you speak to them at this level, they will connect with you when you speak to them at this level where you have already solved the problem.
They will not connect with you.
They might listen.
They might like, get your attention, like they might say, well, that's nice. you might inspire them. You might motivate them. But if you want them to buy from you, you have to go down to that level.
How do you do that?
But it's a simple question you can ask. Take a look at the products you're selling and find out how was it.
But let's take a step down.
OK, so take a look at anything in your life which you which was once upon a time a struggle. When would you have easily solved it? Right now.
Take a look at think of one thing which you are struggling and you able to do it now like it might be your diet, your fitness or your ability to write emails, your ability to have a way to resolve arguments with your spouse or your partner.
Take a look at that.
Anything which you have become more patient to find one improvement in your life when you found that improvement.
What was stopping you from reaching achieving this improvement, what was stopping you from doing that? And you will find the answers you will find?
Oh, I was focusing on something which is not important or I was always too busy. I just had to sit down and look at it. Oh, I was just getting distracted with my phone. I just kept my phone aside and I got it done.
When I thought this was not important, I avoided it and I finally caught doing it and realized it's so simple to do. I don't know, you will come up with your own version of what was holding you back and you will see that those sentences, those words, those excuses you thought you are making up all of those words, the expressions you feel, the emotions you can remember all of that are the exact words and and sentences you need to use in your sales copy.
If someone would sell you a product with that exact words would have helped you to achieve this improvement, you would have bought it. OK, same way take a look at your product and see where you were or where the client where you were at some point, because you're if you're selling someone a coaching product program, that means you were in a position where you were helpless and you were you had a problem and you overcame that problem a broken through the challenge barrier and solved that problem.
And you have now got this amazing ability that even if the problem comes again, you can easily knock it out.
So that's why your clients pay you.
So think of how you were before.
Think of all the words, think of think
of what you are doing on a daily basis.
How was your routine?
What was your mindset?
What were your excuses, how you were looking at life, what fights you were having or what negative books you were reading, or TV you were watching all of them write it down and that's your client, that's your target audience.
When you have that, that is your swipe file, you right in all the words, the feelings, the emotions, the habits, everything, what you are eating, how you were reacting to certain events in the world, how you were acting on that so that you were having a life and you were you were reacting in a certain way and you were acting in a certain way.
So write down all of that. Remember that.
And that is your sales copy swipe file, because that's your client target base and that's how you use that to write sales copy for your product.
That's all it is. it's that simple.
I hope you enjoy this Daily Dynamo.
I will see you in the next Bye.
This is Chinmai Swamy, your host at Daily Dynamo. Be sure to follow and subscribe for new and energetic episodes.
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See you in the next episode. Bye.